On is a Swiss-engineered sportswear brand built around the idea that movement can change how people experience everyday life. Known for its distinctive CloudTec® cushioning, On develops footwear and apparel that combine performance technology with a clean, modern aesthetic. The brand’s product range now spans running, training, tennis, hiking, travel and lifestyle, giving athletes and active consumers options for different types of movement.
Running remains at the heart of the On collection. Its footwear lineup includes road-running, trail-running, track and racing models, as well as shoes designed for everyday running and longer distances. Popular families include Cloudsurfer, Cloudmonster, Cloudrunner, Cloudflow, Cloudswift and Cloud 6, with selected styles available in wide fits and waterproof versions.
On’s signature CloudTec® system uses engineered foam geometries designed to cushion impact and provide multi-directional support. Depending on the model, On also incorporates technologies such as CloudTec Phase™, Helion™ superfoam and Speedboard® to create different ride characteristics, from smooth everyday runs to responsive training and racing.
Beyond footwear, On offers a broad performance apparel collection for men and women, including running tops, shorts, tights, jackets, hoodies, pants, bras and training pieces. Accessories include socks, caps, bags, vests, gloves and other running essentials. The collection also extends into travel and lifestyle, reflecting On’s approach to movement both on and off the road.
For US shoppers looking for performance running shoes with a distinctive design language, On brings together Swiss-inspired engineering, sport-focused innovation and versatile everyday style. Whether the goal is a daily road run, trail adventure, gym session or active day in the city, the collection offers footwear and apparel built around movement.